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Marketing documents are part of any business, whether it’s a small coffee shop or a big corporation. Catalogs, as a type of such documents, are used in all spheres: retail, e-commerce, IT, manufacturing, etc. Doesn’t matter if you present products or services, you need a catalog to sell them. Nowadays, when every company competes for customer attention, it’s important to stand out from the crowd. Want to sell better than your competitors? Then, your catalog has to be professionally done.

So, where to start? I was looking for catalog makers that would help me create a catalog for a client.

What do you imagine when you think about Sicily? Is it the hot sun and ice-cream melting and dropping from a cone on your hands? Well, that’s pretty accurate but let me show you more about this sunny island.

My first meeting with this adorable place started with the airport in Palermo. After the rainy Budapest, I felt like I arrived in paradise. Hot air knocked off my breath when I stepped out of the plane. My jeans and shirt felt so heavy and inappropriate like a diving suit on the ball. I wanted to put on summer light clothes…

As a marketing manager, I often work with various types of content. And PDFs have always been the main format for distributing catalogs, brochures, and other marketing collateral. They can be very handy for some tasks but are not perfect for digital marketing activities.

For example, my brochures and catalogs are often quite large and it’s time-consuming to find a way to send the file and then ask my client to download it. Plus, I never know when my clients open it, what pages they like more, or which ones they skip. So I decided to look for more convenient…


Marketing manager in reality. Passionate writer and traveler in my soul.

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